Embodying avant-garde, precision and bold style, TAG Heuer has become a titan of the high-powered Swiss watch world - and with good reason.


TAG Heuer Carrera TAG Heuer Carrera


Rarely do aesthetics and functionality so flawlessly mesh than with the iconic TAG Heuer Carrera collection. With watches that are designed for life in the fast lane, it’s no wonder they’re the flagship of the brand.

TAG Heuer Aquaracer TAG Heuer Aquaracer


A professional sports watch of timeless style, the TAG Heuer Aquaracer collection offers the versatility you need for underwater adventures or life on dry land.

TAG Heuer Monaco TAG Heuer Monaco


Cooler and more cutting edge than many, the TAG Heuer Monaco collection boasts designs that are instantly recognisable. And if its designs aren’t radical enough for you, its perfect water resistance should do the trick (a world first for a square watch).

TAG Heuer Formula 1 TAG Heuer Formula 1

Formula 1

Created for those of you who dare to live life at full speed, the TAG Heuer Formula 1 collection is sporty, urban and fearless. These are watches you’ll wear anywhere, to do anything - they’re that good.

TAG Heuer Connected TAG Heuer Connected


A collection like no other with its avant garde touches and high performance, the TAG Heuer Connected collection is set to meet all your modern-day needs.

TAG Heuer Autavia TAG Heuer Autavia


Full of vintage flair and sixties vibes, the TAG Heuer Autavia collection combines motorsport heritage with aviation to create watches made for the vintage loving, modern explorers or authentic adventurers amongst you.

TAG Heuer Link TAG Heuer Link


With a now iconic S-shaped link bracelet, the TAG Heuer Link collection combines fluidity and aesthetics to create striking timepieces that float effortlessly while donning your wrist.

Coming soon to Loupe

Loupe Croydon Store

Opening Autumn 2023

Discover our carefully curated collection of the finest luxury watches in our second Loupe boutique in Croydon in Autumn 2023.