Our helpful diamond buying guide answers all your questions and gives you the confidence you need when buying diamonds. Whether you're new to the world of diamonds or looking to deepen your knowledge, we’re here to help you find “the one.”
The 4 Cs
Understanding the 4 Cs; the cut, colour, clarity, and carat, is essential. These four elements affect how your diamond looks, sparkles, and shines. We explain how the 4 Cs influence the way a diamond sparkles in more detail.
Discover MoreOur 5th C
So you’ll have confidence in your choice. With over 100 years of expertise and knowledge, it’s no secret we know a thing or two about buying diamonds and finding the perfect one.
Discover More"When you're buying a diamond, you're not just choosing a beautiful stone, you're making a statement that lasts a lifetime. The 4 Cs are so important, but we know our 5th C of confidence is what sets a Beaverbrooks diamond apart. Confidence that each diamond is of the highest standard, meticulously curated to be treasured forever, we have the confidence you’ll love yours for eternity.”
– Lorna, Head of Diamond Buying.
Diamond Cut & Shapes
We talk through the difference between diamond cuts and diamond shapes and how they affect a diamond’s brilliance and sparkle. Our diamond guide explains the different designs to help you find the perfect one for you.
Discover MoreDiamond Settings & Styles
A beautiful diamond needs the perfect setting. Find out more about the styles and settings we choose to best compliment the shape of the diamond.
Discover More
Explore our diamond insurance options for peace of mind
Discover our Collections
We look at every element of our diamond jewellery and rings to create the perfect pieces. From precious metals and styles to perfectly matched diamonds, discover our beautiful exclusive collections.
Meet our experts
One of our diamond experts, Lorna, talks you through how to choose the perfect diamond.
“We hand select our diamonds and choose
settings that complement them the best, paying attention to the details that matter the most.
Whether it’s an engagement ring on your finger or a tennis bracelet on your wrist, our diamonds
don’t just sparkle, they feel amazing too.”
– Lorna, Head of Diamond Buying.
Your search for the perfect diamond starts here
Whether you’re learning about diamonds or are ready to discover your dream style, our diamond buying guide gives you the knowledge you need to choose with certainty. Understanding the 4 Cs helps you recognise what makes a diamond truly brilliant. Exploring diamond shapes and cuts allows you to find a style that reflects your personality, while understanding settings and styles ensures your diamond is showcased to perfection. With expert insights and beautifully curated collections, your journey to finding the perfect diamond begins here, with confidence.
