Ethical Policy

Loupe is part of the Beaverbrooks Group, enriching lives runs through our veins as we strive to make a positive difference in the world we live in. More than just a policy, it’s our way of life, ensuring that we are doing the right thing and treating people right, which is why promote responsible, ethical, human rights, social and environmental practices throughout our business, our employees and our business partners, which include the complete supply chain for all products.

We comply with UK legislation and fully support the sentiments and applicable codes of practice relating to the National Association of Jewellers, Responsible Jewellery Council, the Kimberley Process, No Dirty Gold Campaign, and our own behaviours. You can read more about each of these below.

National Association of Jewellers

As a member of the National Association of Jewellers (NAJ), the trade body governing the jewellery industry, we meet the highest standards of professionalism, honesty and ethical business practices.

Founded in 2015, the NAJ was formed through the unification of the British Jewellers’ Association (BJA) and the National Association of Goldsmiths (NAG), to lead, serve and represent the jewellery industry. It provides a unified voice for the industry and creates increased confidence in customers when purchasing jewellery.

For more information on the National Association of Jewellers, visit

Responsible Jewellery Council

As well as enriching our customers and employees lives, we are also committed to enriching the lives of the people we do business with.

We joined the Responsible Jewellery Council in 2009, as we want to feel confident that standards of human rights and environmental impact are being upheld across our supply chain, as well as giving our customers confidence in the integrity of the products they buy from us.

  • The Responsible Jewellery Council is a not-for-profit standards setting and certification organisation
  • More than 440 member companies spanning the jewellery supply chain from mine to retail
  • We commit to and are independently audited against the RJC Code of Practices, which is an international standard imposing responsible business practices for diamonds, gold and platinum gold group metals
  • The RJC Code of Practices also addresses human rights, labour rights, environmental impact, mining practices and product disclosure

By continuing our membership of the RJC, we feel confident we are conducting business in a way which aligns with our key principles and that we are helping to improve the wider community.

The No Dirty Gold Campaign

No Dirty Gold is an international campaign working to ensure that gold mining operations respect human rights and the environment. It calls upon the mining industry to ensure that their gold was not produced at the expense of communities, workers and the environment.

At Loupe, we are confident that all our jewellery is ‘clean’.

  • We support any changes that will improve human rights and the environmental conditions in gold mining areas
  • We joined the Responsible Jewellery Council in 2009 and made all of our suppliers aware of the No Dirty Gold campaign
  • We have received written confirmation from all of our suppliers that none of our jewellery is produced at the expense of communities or environments
  • We have ensured all our suppliers have made their own suppliers and bullion dealers aware of the campaign, and have received many letters from our suppliers giving examples of the positive actions they have taken as a result of us contacting them

For more information on the No Dirty Gold campaign, visit

The Kimberley Process

Conflict diamonds are responsible for fuelling war and atrocities within certain areas of Africa. As a company, we care passionately about people and totally abhor any abuse of people and human rights.

The Kimberley Process began in 2000, when South African diamond-producing states met in Kimberley, South Africa, to discuss ways to stop the trade in conflict diamonds and ensure diamond purchases were not funding rebel movements, violence and helping allies to undermine legitimate governments.

The United Nations General Assembly approved the resolution which supported the international certification scheme for rough diamonds in December 2000. The creation of the Kimberley Process was reached after negotiations in November 2002 between governments, the international diamond industry and civil society organisations.

The Kimberley Process was officially launched in 2003 in the participating countries and sets out the requirements for controlling rough diamond production and trade.

  • Every supplier of diamonds or diamond jewellery to Loupe has given a written assurance that the diamonds invoiced to us have been purchased from legitimate sources not involved in funding conflict and are in compliance with United Nations resolutions
  • Our suppliers guarantee that the diamonds supplied are conflict free, based on their personal knowledge and/or written guarantees provided by their supplier of those diamonds

For more information on the Kimberley Process, visit

Loupe is part of The Beaverbrooks Group