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With an eye for precision and a world renowned sister brand for its inspiration, it’s no wonder everyone’s talking about TUDOR.


TUDOR Men's Watches

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Ladies TUDOR

TUDOR Ladies Watches

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Delve a little deeper

Built on a foundation of sturdiness, hardiness and longevity, TUDOR remains firmly ahead of the times with their elegant, sleek and sophisticated watches. And, if that wasn’t enough, TUDOR keeps it all under one roof (so to speak) from innovation to the creation of their in-house movements.

Editor’s choice TUDOR Black Bay GMT

With a nod to history and TUDOR fans alike (something the brand does best) sporty meets sharp aesthetics with this TUDOR Black Bay GMT. Boasting a 41mm and the MT5652 COSC-certified movement at the helm, it’s the distinctive blue and red bezel that’s going to make you want this timepiece adorning your wrist.

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Live updates from Watches and Wonders

Join us as we report live from Geneva between 9th April - 15th April 2024 at the biggest watch event of the year. From interviews with the experts to the latest launches from TUDOR and exclusive behind-the-scenes sneak peeks, we’ve got you covered right here.

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Interest free credit Looking to spread the cost?

Peruse our collection of TUDOR watches with up to 3 years interest free credit available from £35.63 per month.

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Step into our world…

Experience a Loupe boutique

Come and see luxury in a new light. We’re here to create wonderful wow moments in our beautiful boutique - we think it’s how the finer things deserve to be discovered.

And, what better way to discover the finer things than with a bespoke consultation? Let’s chat over coffee or celebrate with champagne, whatever it is you’re looking for, we’ll find the perfect piece together.

Explore the latest TUDOR collections in our Loupe Croydon boutique.

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The intoxicatingly adventurous world of TUDOR

From the iconic Snowflake hands in the Black Bay collection to the patented features of the Pelagos, every watch part is considered, right down to the very last detail. TUDOR makes the kind of timepieces you'll wear day-in, day-out - and you’ll be more than willing to do so. But what is it about TUDOR that has created such a ‘die-hard’ following? The unparalleled Swiss craftsmanship? Timelessly elegant designs? We take a look into the sister brand of Rolex and what makes them the brand to beat...

Behind the brand

With an aim to offer a more affordable watch that would still preserve the Rolex reputation for quality, the TUDOR brand was born in Geneva in 1926. Exclusively sold in Australia, the first TUDOR watches were elegant dress watches, a far cry from some of TUDOR’s most popular watches of today. By 1947, TUDOR had launched their first waterproof watch with the Oyster, steering away from the dress watch aesthetic of the time.

Continuing with its move away from dress watches, TUDOR focused on emphasising the brand’s qualities of strength, reliability and precision subsequently seeing the launch of the TUDOR Oyster Prince, a sporty and robust watch used in the Royal Navy’s British Science Expedition. By 1954, the French Navy became a key role in the brand’s creation of dive watches and 1970 saw the launch of TUDOR’s first chronograph to introduce a self-winding movement. Since the brand’s relaunch in 2009, the only way has been up, with the introduction of stable collections that have become firm favourites in the horology world. And we think it goes without saying, TUDOR have well and truly succeeded in what they first set out to achieve.

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