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Blending the traditional with the avant-garde in the most subtle of ways, you can’t help but be in awe of Zenith, creator of the world's most precise watch movements to date.

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Delve a little deeper

Cementing their legendary status by becoming one of the first brands to manufacture every aspect of their watches in-house, Zenith has been driven by daring authenticity and passion since 1865. And today? Their blend between classic aesthetics and what some regard as the world’s most precise movements, has meant they have truly fulfilled their destiny of becoming a fine watch-maker.

Live updates from Watches and Wonders

Join us as we report live from Geneva between 9th April - 15th April 2024 at the biggest watch event of the year. From interviews with the experts to the latest launches from Zenith and exclusive behind-the-scenes sneak peeks, we’ve got you covered right here.

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Peruse our collection of Zenith watches with up to 3 years interest free credit available from £110.42 per month.

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Experience a Loupe boutique

Come and see luxury in a new light. We’re here to create wonderful wow moments in our beautiful boutique - we think it’s how the finer things deserve to be discovered.

And, what better way to discover the finer things than with a bespoke consultation? Let’s chat over coffee or celebrate with champagne, whatever it is you’re looking for, we’ll find the perfect piece together.

Explore the latest Zenith collections in our Loupe Milton Keynes boutique.

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The pioneering spirit of Zenith

Precision is the key to one of the most well-respected Swiss watch brands' success. One of the first watchmakers (in the modern sense of the word), Zenith’s penchant for horology is driven by their want to inspire individuals to pursue their dreams. Paving the way for several world-firsts, Zenith’s inhouse innovation saw the creation of the first automatic chronograph, the El Primero. But, let’s take a look at what has led the way to the Swiss watch brand’s legacy...

Behind the brand

Established in 1865, Zenith had big dreams and strived to achieve the impossible from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. By bringing together all trades so that every part of a watch could be made in-house, a notion that was unique in its time, Zenith watches quickly earned an enviable reputation thanks to their exemplary quality control.

In 1899, Zenith created their first chronograph but it was the El Primero chronograph, launched seventy years later, that became the iconic movement to take the brand to new heights. An integrated movement, unlike the Calibre 11 created by Zenith and Breitling, the Zenith movement was particularly unusual as it featured a balance oscillating with a high frequency of 36,000 vibrations per hour (5 Hertz), allowing for split-second timing to the nearest tenth of a second. In fact, the movement was so legendary it was procured by big names such as Rolex to be included in their models. And today? Zenith continues to make other movements, including remarkable tourbillions but none quite as commendable as the El Primero. It’s no wonder, we’re in awe of each and every incredible timepiece.

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