Purveyors of luxury sports watches for sea, land and beyond, Breitling are the ultimate masters of performance.
Delve a little deeper
From inventing the modern chronograph to being the official supplier to the world of aviation, Breitling has always been ahead of the curve. Ticking to the beat of their in-house movements, when it comes to watches, Breitling doesn't disappoint.
A collection with a lot to offer, the Breitling Superocean collection boasts a heritage of more than 60 years, timeless aesthetics and cutting edge technology. If you love your timepieces with vintage charm then these are the watches for you.Shop Now
Editor’s choice Breitling Navitimer B01 Chronograph
A watch that is sure to elevate any attire, this Breitling Navitimer Stainless Steel Automatic Men’s Watch is equal parts stylish and practical. Upon the monochrome dial sits three chronograph sub dials, a date window and a circular aviation slide rule, this is a watch you want to be seen wearing. And, with its combination of classic design and technical mastery, it’s definitely going to be noticed.Shop Now
In the spotlight Recommended by us
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Peruse our collection of Breitling watches with up to 4 years interest free credit available from £58.34 per month.Shop Now
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Experience a Loupe boutique
Come and see luxury in a new light. We’re here to create wonderful wow moments in our beautiful boutique - we think it’s how the finer things deserve to be discovered.
And, what better way to discover the finer things than with a bespoke consultation? Let’s chat over coffee or celebrate with champagne, whatever it is you’re looking for, we’ll find the perfect piece together.
Explore the latest Breitling collections in our Loupe Croydon boutique.View Our Boutiques
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive and sustainable luxury brand. Breitling’s collections centre around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibres. Combining classic watchmaking with the latest innovations, Breitling is a company with history which is also ahead of its time.
Behind the brand
With a long history of creating chronographs for use in science, sport and industry, Breitling was first established in 1884 by the pioneer and namesake, Leon Breitling, who opened his workshop in the Swiss Jura Mountains. After a move to the heart of Swiss watchmaking, La Chaux-de-Fonds, Breitling went on to create the first wristwatch chronograph with an independent push piece, an invention that was to become one of many steps into the world of aviation.
In 1923, Breitling perfected the independent push piece, enabling watch wearers to add several successive times without returning the hands to zero (the perfect invention for the sports and aviation fans amongst you). Continuing their plight in aviation, in 1936 they became the Official RAF supplier and by 1950 on board chronographs became the standard equipment for commercial aviation. But it wasn’t all about planes. Just two years later the Breitling Navitimer launched following the success of the Chronomat. In 1984, the Chronomat saw an update becoming the watch that is known and loved by many. And today? All modern-day Breitling models (both mechanical and quartz), are certified chronometers, independently tested by COSC. Or in other words, with every Breitling timepiece, you’re experiencing one of the most advanced heartbeats in the world. Impressive, right?